Vijayant is a marketing strategist, creative director, and storyteller at heart. With 100+ brands, 20 industries, and 8 countries under his belt, he has launched over 10 brands from the ground up. A marketing major with a Digital Marketing & Analytics diploma from IIM Kozhikode, he’s also written and directed two ad films, worked on high-impact government collaborations, and contributed to the G20 Expo in 2023. He believes great content moves people — and the best brands don’t just sell, they speak. At Plum, he leads with instinct, insight, and a knack for making ideas unforgettable.